Thinkshift
ThinkShift looked to reignite the American Dream. The principle of the Dream has shifted over the past few decades, and ThinkShift’s mission is to help prepare individuals to succeed and to be economically stable in the 21st century. The brand launch focused on human emotion, psyche, and mindset.
Capturing raw emotion through the strength of hard working Americans really tugged at the heart strings of the audience. Messages of hope and confidence were layered through the campaign in all of the various touch points.
MY ROLE
Strategy
Creative Direction
Design