Grip2u
The Problem
To make the point with a quick hitting product demo, our client wanted to showcase its innovative product line designed to make you feel confident you won't drop your cell phone.
The Solution
We created a 60-second product demo that aired at the Philadelphia International Airport.
Our goal was to give passers by an inside look at the unique features the product offers. We utilized in-studio smoke effects, turntables, uptempo music, and feature call-outs to set the tone.
MY ROLE
Creative Direction
Strategy